Media

The Desire for Instant Gratification Think of the last time you put money into a vending machine…you immediately got the item you paid for. Most business owners assume that marketing works the same way. It seldom does. In today’s world we are expecting instant gratification from everything: fast food, a webpage loading, even waiting for…

Are you trying to reach more customers than your budget will allow? Have you heard the term “media mix?” Most businesses are using multiple forms of marketing to advertise their business but often times, they are not reaching customers with enough frequency or consistency to generate enough influence. Consider this: do you want to reach…

Do you really know the best outside of your business? I don’t know about you but I would never dream of telling my financial advisor how to do their job. I don’t know a thing about investing which is why I pay them to do it for me. The same rings true for marketing. Business…

Have you ever heard an ad that says they have the highest quality and the lowest prices? When has that ever been true? NEVER. It’s impossible, so steer clear of this cliche and false line in your marketing verbiage. Consumers are smarter these days and know better. Let your competitors trick people while you highlight…