Website

Keep your page design simple Keep the use of fonts, colors and GIF’s to a minimum as these elements can distract from the focus of your web page. Use bullet points and short paragraphs which will make your page more easily scannable and more likely to be read. This is especially important for mobile responsiveness,…

Be aware of CTAs Have you added strong calls to action (CTAs) to your web pages? Be sure to add these in places that make sense. When a visitor decides to take action you want to make taking this action easy for them. Make sure your CTAs are easy to find. Tip Courtesy of:

Listen to Your Site Visitors Ask your regular site visitors what they want to see on your website. Gathering input from your target audience lets you find those missing elements you often don’t see on your own. Your users know what they like and dislike about your website. Tip Courtesy of:

Make It Personal Add a team page and include photos of you and your team. Personalize the customer experience on your website. Tip Courtesy of:

Make sure your content is oriented to the customer. Customers come to your site for various reasons; such as learning more about you and your team, products, and services. Plan your content from your customer’s point of view. As a prospective customer what information would be helpful to you? What would you be looking to…

Optimize Your Images for the Web When adding new images to your website be sure to use available tools such as Tiny PNG to optimize your images to load fast. Tip Courtesy of:

How to Choose a Domain Name Read >> 7 Tips for Choosing a Domain Name Make it unforgettable Keep it simple Try using keywords that describe your business Target the area you service Don’t use hyphens or numbers Research, research, research Choose your domain name extension wisely Tip Courtesy of:

Maintaining Your Website Make sure your website is backed up regularly; daily is recommended, but at least weekly Be sure your website is kept up to date (website building platform updates, plugin updates, programming language updates on your hosting server) Check your website regularly to ensure the design looks as it should and that it…

Your website needs to be mobile-friendly. Mobile makes up 58.21% of global internet traffic. Tip Courtesy of: Source: https://www.mobiloud.com/blog/what-percentage-of-internet-traffic-is-mobile#:~:text=Mobile%20makes%20up%2058.21%25%20of,up%2037%25%20of%20total%20traffic.)

Make your website easy to find.  Choose a domain name that matches your business name or describes your business in some way. Tip Courtesy of: