Content Oriented to Customer
Make sure your content is oriented to the customer. Customers come to your site for various reasons; such as learning more about you and your team, products, and services. Plan…
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Make It Personal
Make It Personal Add a team page and include photos of you and your team. Personalize the customer experience on your website. Tip Courtesy of:
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On-Sale Printer Costs More
An on-sale printer is costing your business money. $150 cartridge (yields 5,000 pages) costs 3 cents per page = 40,000 pages per year = $1,200 Compare To: A full-service contract…
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Listen to Your Site Visitors
Listen to Your Site Visitors Ask your regular site visitors what they want to see on your website. Gathering input from your target audience lets you find those missing elements…
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Be aware of CTAs
Be aware of CTAs Have you added strong calls to action (CTAs) to your web pages? Be sure to add these in places that make sense. When a visitor decides…
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Overpaying with Lease
Overpaying with Your Leased Office Equipment If you are leasing office equipment and your service plan is included in the lease, you are overpaying. Dealers overestimate usage and add that…
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Simple Page Design
Keep your page design simple Keep the use of fonts, colors and GIF’s to a minimum as these elements can distract from the focus of your web page. Use bullet…
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Accurate Website
Be sure your website is accurate Outdated information such as a contact number, email or product info as well as grammatical errors are sure to turn off your customers. When…
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No Cluttered Pages
Keep your website free from too busy and cluttered pages Be sure to have plenty of white space and keep the page clean and easy to read. Tip Courtesy of:
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Easy Navigation
Make your website easy to navigate The best practice is to keep the number of tabs in your top navigation to 5 or 6 with your related pages set up…
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